ASUS India steps up sustainability focus with 4th Select Store

Committed to driving innovation backed by sustainable efforts, ASUS India, has announced the launch of its 4^th Select Store with refurbished products. The store being launched in Hyderabad is the city's inaugural location, providing customers with a variety of refurbished laptops at discounted rates, all backed by a 1-year ASUS warranty.

ASUS Select Store is a niche concept that was conceptualized to strengthen the brand’s contribution to building the Indian circular e-waste economy. 

Commenting on the launch of the store, Arnold Su, Vice President- Gaming and Consumer Segment ASUS India shared, “In our endeavor to empower the country with sustainable technology choices, we are proud to be announcing the launch of our 4^threfurbished products store in the city of Hyderabad. As strong advocates of sustainability and having recorded exemplary responses from customers from our last three ASUS Select Store, we believe this is the right step to take, simultaneously fortifying our retail network. Our Select Stores represent a significant stride towards a sustainable future, offering customers access to a budget friendly price. With a growing number of individuals choosing refurbished laptops in the city, we aim to provide a platform that offers thoroughly examined products, ensuring customers access to premium-quality laptops and PCs.” 

ASUS has been diligently working towards increasing its retail network in the country. The company at present has 4 Select Stores in Kolkata, Delhi, Mumbai and now Hyderabad. The stores are present in key locations of the city that strategically caters to a large audience and enable them to experience ASUS products.

The brand has launched its first 'Select Store'  in India in March last year at Nehru Place, New Delhi.