ASUS strengthens pan India retail strategy

As a step towards strengthening the brand’s retail footprint across the country, Taiwanese tech giant ASUS India has expanded its three new exclusive stores in Bengaluru. The stores were inaugurated by Eric Ou, ASUS India’s new Country Head along with Arnold Su, Vice President – PC & Gaming Business, ASUS India. 

The company informs that the new exclusive stores are set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as VivoBook, ZenBook, Zenbook-Flip, Republic of Gamers (ROG) laptops and accessories. There are a total of 7 ASUS exclusive stores and 1 ROG Store in Bengaluru. Asus has total 16 exclusive stores in Karnataka.

Talking about the expansion, Arnold Su, Vice President – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Karnataka being an important market for us, the inauguration of the new brand stores in Bengaluru will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”