Basra Jewels launches its first store in Kolkata

Basra Jewels, a store spread across 2500 sq ft for retailing travel-friendly Jewellery, has recently opened its door in Kolkata at Sarat Bose Road. Basra is also the branding partner of Swarovski Zirconia.

The exhaustive catalogue consisting of more than 400 styles of designs with affordable Jewels, starting from Rs. 2000, are made with Swarovski Zirconia. The collections cater unique designs, fine craftsmanship and immaculate finishing all made in Sterling Silver. Basra Jewels is specialised in everyday jewels and destination wedding jewellery.

Ms Sonia Birla, Owner, Basra Jewels , said, “The value of jewellery has changed over time. It has transformed from something owned to something worn, and now today, it is a means of expressing oneself. Today, more women work and have an active role in society and are independent both financially and intellectually. They chart their own course in life and create their own lifestyle. They enjoy life and seek value in what they have.”