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Bath & Body Works opens first store in Chennai

By Retail4Growth Team | June 18, 2019

Major Brands India, which operates Bath & Body Works India, also plans to open 11 Bath & Body Works stores in India by the end of this year.

Bath & Body Works (BBW), one of the world’s leading speciality retailers of fragrant products, has recently opened their first brick and mortar store at Express Avenue Mall in Chennai. This is BBW’s 6th store in the country.

Spread across more than 1000 sqft area, the new store showcases a broad array of products, ranging from body lotion and body wash to body mist, handwash, candles and giftsets.

“Chennai is an upcoming city with a great mix of cosmopolitan crowd … It’s a great market for beauty and essentials. From the date of announcing the launch we have been flooded with inquiries on social media. We have understood Chennai’s weather and are launching the right set of fragrances which will surely captivate the market. Also, we would be introducing fresh fragrances every two months to keep our customers excited,” Tushar Ved, President of Major Brands India, which operates Bath & Body Works India was quoted as saying in a report.

According to a report, Major Brand plans to open 11 Bath & Body Works store in India by the end of this year. “In India, the market size for bath and body care products, including skin and shower gels, is around $20 billion,” he said in a report.

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