Thursday, February 27, 2020

Bodh - The Store relaunches as a one stop wedding store

By Nabamita Chatterjee | Vjmedia Works | August 17, 2016

The store has a very minimalist yet chic look and feel.

Bodh - The Store reopens its door as a one stop wedding solution with bridal wear, menswear and accessories, all under one roof. The 2,200sq ft. store offers a variety in couture fused with great store design. Located at Park Street, Bodh will feature bridal collection by Latika Dhawan, menswear by Dhruv Sehgal and pret line from Trupsel, Mumbai.
The store has a very minimalist yet chic look and feel with white crape backgrounds and separate chambers for women's and men's collection. The old style sewing machine in the middle of the men's couture room adds a quirky touch to the interior.
With no specialised or formal training Latika Dhawan has carved a niche for her brand. "I have been designing Indian ethnic wear for quite some time and now, I am launching a whole new Bridal Wear Collection. It will include lehengas, shararas, gowns and the pret line will include lighter version of the same. Wedding day is the most memorable day in a bride's life and this collection would give it a special feel,” said designer Latika Dhawan.
In the last 25 years, her label has evolved from a home grown brand to a flourishing designer label. What started off as a hobby for Latika Dhawan in a small city of Vizag has now turned into her passion. She has a good clientele in Bangkok and regularly holds exhibition in Delhi, Bombay, Bangalore, Hyderabad and Bangkok. Her collection is also available at Studio 8 in Dubai.



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