Brooks Brothers extends its phygital experience at TATA Cliq luxury
Vjmedia Works | May 27, 2017
It is the first brand on this e-commerce platform to also have physical stores.
Tata CLiQ Luxury, the Tata group’s multi-brand luxury e-commerce platform today announced the addition of America’s iconic clothing brand Brooks Brothers to its brand portfolio. Tata CLiQLuxury will host more than 500 curated styles from Brooks Brothers Main Line and Brooks Brothers Red Fleece collection in the apparel and accessories categories for men. This is the first brand on Tata CLiQ Luxury to offer a phygital experience to the discerning customer base with the curated collection of equivalent styles available online and across Brooks Brothers stores in India. Tata CLiQ Luxury will ship the products directly from the brand store and will also offer CLiQ&PiQ services across 10 Brooks Brothers stores in India.
Gurvinderjit Samra, Business Head, Tata CLiQ Luxury and Women's Fashion Business, Tata CLiQ, said, “It is our constant endeavor to offer our consumers the best and authentic Indian and international brands across categories. Our partnership with Brooks Brothers will further strengthen our brand portfolio for men and will also give them a seamless online and offline experience.”
Anand Nair, Business Head, Brooks Brothers India said, “Brooks Brothers has a distinguished heritage and is woven into the history of American clothing. Its two hundred year old legacy combined with fine tailoring and contemporary offerings continues to appeal to consumers across the world. By partnering with Tata CLiQ Luxury, we aim to expand our online footprint and extend a renewed brand experience to our patrons in India.”