C-Star to be held from May 18 to 20, 2016 in Shanghai

C-star, Shanghai ́s International Trade Fair for solutions and trends all about retail, will take place for the second time from May 18 to 20, 2016. Its first edition was a resounding success with 162 exhibitors from 23 countries and over 5,700 international trade visitors.

One highlight is the C-star Retail Conference, the premiere of which was already very well received by the top decision-makers in the industry. The Trade Fair as well as the Conference is organised by Messe Düsseldorf (Shanghai) Co Ltd with the support of Mall China (Chinese shopping mall association) and the China Commerce Association of General Merchandise (CCAGM).

This year's C-star Retail Conference comes under the motto "Future of Retail - Local Heroes with Global Potential”. While big players often suffer from economic crises or respond to developments in the industry rather sluggishly, local business actors prove time and again how agile they are. The C-star Conference addresses the issues by asking: "What can we learn from these local heroes? Which values make them so unique?” The complete conference programme can be accessed at www.c-star-expo.com.

Another highlight in the ancillary programme for C-star is the presentation of the coveted EuroShop Retail Design Awards 2016 (ERDA). For what is already the ninth time now, these awards for the world's best retail store concepts will be presented by Messe Düsseldorf jointly with the EHI Retail Institute.

All those not only wishing to benefit in Shanghai from the innovative trends and solutions of the international exhibitors and the insider knowledge shared at the C-star Conference but also to immerse themselves in the Chinese retail world can take the C-star Retail Tour. This study trip is offered by the EHI Retail Institute in cooperation with Messe Düsseldorf.