Chandrani Siingh Fllora launches her label in Kolkata

Chandrani Siingh Fllora, the Kolkata based fashion designer unveiled her first store at 192A Sarat Bose Road. Strategically positioned in a very high-end fashion locale of the city, the store has been conceptualised by Chandrani herself. "With the retail market evolving in this part of the country and when various malls and shopping hubs are coming up, we thought of launching our store right before the Durga Puja. Kolkata is a very good market especially for ethnic couture and here my customers may get both Indian and Western wear,” shares Designer and Proprietor Chandrani Siingh Fllora.

The'all-in-white' decor of the store gives a bigger look and feel from outside and the front facade has been specially dealt by the designer which elegantly reflects the typical European architecture. Split into two levels, the chic showroom would give the customers the perfect cosiness one looks for while shopping. Chandrani further shares in this regard, "White always gives that refreshing experience and the different colours of the collection becomes more vibrant in this kind of a backdrop.” The white bricked walls, LED lighting arrangement, or the furniture placed in the store all compliments the serene decor of the outlet. The minimalist touch and the stylised interior is surely adding the right ambience needed for the label.