Dollar Industries appoints Brand Street as retail marketing partner
By Satarupa Chakraborty | December 07, 2018
Brand Street will pilot Dollar’s retail marketing activities across India
Innerwear major Dollar Industries has chosen leading integrated marketing agency Brand Street for its retail advertising campaigns in India. Brand Street is spearheading the brand’s retail marketing activities to deliver high impact execution across major towns and cities of India.
Speaking on this association, Tania Dasgupta, Manager Advertisement & Corporate Communication, Dollar Industries Limited, commented, “We are happy to associate ourselves with Brand Street. The Brand Street team had plenty of innovative solutions to offer, which intrigued us. We are sure Brand Street will be able to achieve good and timely results for us.”
Dollar currently offers a variety of super premium to regular inner clothing options for both men women and kids, the company enjoys a 15% market share in the branded hosiery segment in India. With this association with Brand Street India, it plans to escalate its presence in smaller towns and cities across the country. The year-long campaign is aimed at intensifying the brand’s visibility and image in market places to create brand awareness as well as increase brand recall.
Speaking about their association, Yogesh Pahuja, Chief Operating Officer, Brand Street, said, “We are proud and elated to have won Dollar’s retail marketing mandate.