Dreamz & Siemens launch their first modular kitchen store in Kolkata

Dreamz, from the house of Elegant Home Decorators Pvt. Ltd, along with Siemens Home Appliances, one of Europe's market leader in built-in kitchen appliances, opened their new store at The Chamber, Unitech (Kasba) Shopping Mall, Kolkata. Dreamz will not only be about providing the latest electronics, but offering lifestyle solutions depending on the needs of customers. As we live in an age where the quality of life is dependent on the kind of technology we use, Dreamz is trying to make sure that one gets a huge variety in kitchen appliances, for a smarter way of cooking.
 
The new store with an estimated 600 sq ft. area of space, provides a complete shopping experience through touch and feel, allowing customers to pick and choose from an array of products by Siemens under one roof. The look and feel of the store strikes a delicate balance between aesthetics and functionality.

Ranjith Nair, Head-Business Development, Siemens Home Appliances, opines, "Today, kitchens reflect a slice of your life and your passion for good living. It has come to become the most important room in your house - in order words, the "Hearts of ours homes”. We also see an enthusiastic crowd opting for new, innovative and advanced technologies to make household chores less mundane. We strongly believe that Siemens products cater to this crowd who is looking for a wide-range of aspirational appliances to suit their modern lifestyles.”
 
Sandip Roy, Director, Elegant Home Decorators shares, "We have been doing interiors more than a decade now and kitchens do play a pivot role. With the inauguration of this store and collaborating with  Siemens, we will be able to bring alive its promise to provide not only aesthetically appealing products  but also an experience determined by comfort and innovation since most home makers and independent individuals spend a substantial amount of their time in the kitchen. Here, we will be able to provide a better solution in interiors and people who love cooking and want their kitchen to have the best. Dreamz has another store at Garia Patuli and this our second retail venture. We also plan to expand in the near future and our third store is coming soon near Rajarhat.”
 
Subhankar Banerjee, Regional Head (Kolkata), Siemens Home Appliances on this tie up shares, "As a premium brand we always look for such channel partners who can provide quality product in budget and our brand perspective  really matched with Dreamz. The modular kitchen market in East or per say Kolkata is about 15 crore and Siemens as an appliance brand is expanding in a rapid manner. Soon Siemens will be launching their own flagship store in Kolkata and we will also continue with this type of franchisee collaboration. Also as a brand we are getting very good responses from the B towns, so we are targeting more such cities in the next FY.”