Fabindia opens its first experience centre in Noida
By Retail4Growth Team | October 21, 2019
Spread across approximately 8,096 sq.ft, the experience center houses a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone.
Fabindia has launched its Experience Center at Starling Mall in Noida. Spread across approximately 8,096 sq.ft, this store has been designed keeping in mind the multi-dimensional Fabindia offering that extends across a number of categories and services catering to every age group and their distinct needs.
In addition to the brands signature offering across garments, organics, home and personal care, this Fabindia Experience Center houses a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone. The new format aims at delighting customers by creating unique experiences.
Fabcafe an Indian Bistro is an all-day dining concept that focuses on bringing a nutritious and contemporary menu through regionally inspired traditional Indian cuisine.
The Fabindia Experience Center also includes a designated space for Organic India’s Wellness store. The Wellness Center promotes healthy conscious living by encouraging customers to interact with trained consultants on various aspects of health, lifestyle and well-being.
The Experience Center offers an Interior Design Studio (IDS) a one-stop design solution that IDS provides a range of services such as consultancy on layouts, mapping spaces, product customization and color scheme coordination to help create memorable spaces. From homes, offices, resorts to boutique hotels the Fabindia Interior Design Studio offers design solutions and products to fit every style and budget.
Fabindia is the first retail brand to introduce a Kids Zone with Tugbug. It serves as an exclusive recreational area for children to relax, play, discover and create. The aim is to reconnect children with the arts through a combination of interesting and environmentally conscious activities including storytelling, puppet shows, painting, handicraft, clay modeling, recycling, gardening, reading, rhythm, movement, song and free play.
Additionally, the new retail format includes an Alteration Center that provides a complimentary alteration service post purchase of any apparel from the store.
Viney Singh, Managing Director, Fabindia said, “We are delighted to open an Experience Center in Noida. This format has been very well received and we look forward to making the same holistic experience that extends from Fabcafe to the Fabindia offerings available to our customers in Noida as well.”
Fabindia’s Experience Center in Noida makes this the twenty third in the country. Following the success of its twenty two other Experience Centers in Delhi, Chandigarh, Amritsar, Indore, Agra, Chennai, Coimbatore, Trivandrum, Bengaluru, Hyderabad, Pune and Bombay, Fabindia plans to launch more such formats in various other cities in India.
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The centre located at Lajpat Nagar, South Delhi’s popular shopping hub, is the third from Fabindia in the Delhi NCR region
From an IKEA launching sleepover party, to a Tiffany & Co offering F&B services at its Fifth Avenue flagship (apparently inspired by the Hollywood classic ‘Breakfast at Tiffany’s), there is no limit to the experiential bouquets offered by brands today. VM&RD takes a look at how some brands in recent past have redefined their retail presence to go beyond physical aesthetics.