Fastrack enters perfume category
By Retail4Growth Team | December 12, 2019
With the sharp rise in focus on grooming and fragrancing, there was a clear consumer need which we have tried to fulfil with this collection, says S. Ravi Kant – CEO, Watches and Wearables, Titan Company.
Fastrack, India’s iconic youth fashion brand for Watches, Bags, Wallets and Eyewear, announced its entry into the Perfumes category with ‘Fastrack Perfumes’. Aimed at targeting India’s dynamic and stylish youth, Fastrack Perfumes was launched at a glitterati evening with lots of fun and frolic in the presence of the Gen Z star Ananya Panday and Manish Gupta – Chief Operating Officer, Fragrance and Accessories Division at Titan Company Limited. During the launch, Ananya was also announced as the brand ambassador for Fastrack.
S. Ravi Kant – CEO, Watches and Wearables, Titan Company Limited said, “Being India’s iconic youth fashion brand, Fastrack has consistently endeavoured to meet the ever-changing needs of the Indian consumers. It was time for us to widen our footprint in the personal lifestyle categories that are currently underserved. With the sharp rise in focus on grooming and fragrancing, there was a clear consumer need which we have tried to fulfil with this collection.”
Manish Gupta, Chief Operating Officer, Fragrance and Accessories Division at Titan Company Limited remarked, “Youth of today are extremely fashion forward. Smelling great is a critical part of their grooming requirements thereby perfumes was the next logical extension for Fastrack. Titan Company has always pushed the boundaries in terms of product quality and Fastrack perfumes are no exception. I am sure that Fastrack perfume would soon become the go to perfume brand for the fashion forward and trend setting youth of this nation.”