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From Click to Brick, Salt Attire launches its new retail store

By Mohit Manghani | August 29, 2019

With an aim to foray in offline retail, Salt Attire, the online fashion tech startup for women, launched its first store at Galleria Market in Gurgaon

Salt AttireDipti TolaniAfter making a mark online, Salt attire, bespoke clothing brand for women, has launched its first retail store in Gurgaon. The new store, based at Galleria Market, supplements brands aim to foray into offline retail.

Talking about the new store, Dipti Tolani, Founder & CEO, Salt Attire told Retail4Growth, “We had been getting a lot of requests from our customers and buyers who visited our office for styling and measurements to start a brick & mortar store. The new store, spread across 300 sq. ft, offers a wide range of products in different categories. The store enables our customers to have a touch and feel experience of our offerings and more freedom to them in terms of making the right choice.”

Salt AttirePopular for its ready-to-pick garments, Salt Attire offers standard as well as tailored fashion clothing, based on an on-demand manufacturing model, and looks to expand to different cities going ahead. “We will introduce many more stores in top cities in near future and this store, at Gurgaon, is our first step in that direction. We are completely focused on reaching the right audience and to get them more familiar with our brand’s design DNA”

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