Future Consumer partners with Hain Celestial Group to bring natural food products
Vjmedia Works | March 01, 2017
The partnership will fortify Future Group's offerings in health food category along with setting up an exclusive factory in Karnataka.
Future Consumer Limited, the food and FMCG arm of Future Group, has partnered with the Hain Celestial Group Inc., a leading organic and natural products company with operations in North America, Europe and India to bring Better-for-You organic and natural products to the Indian market. This will include natural and organic products in various categories including snacks, plant-based beverages and toddler and kids food products under various Hain Celestial brands.
As part of the partnership and strategic joint venture, the company is also planning to have its first factory set up in Tumkur, Karnataka by the end of this year. Irwin D. Simon, Founder, President and Chief Executive Officer of Hain Celestial commented on the partnership, “This is a great opportunity for us to expand in the Indian market through Future Group’s strong distribution network. Our aim is to bring the best of natural and organic products to India at a price point that gives Indian consumers the best value of money. We also believe that this venture would bring great benefits to Indian farmers as we will be working on educating them so as to improve yield.”
Kishore Biyani, Group Chief Executive Officer, Future Group, mentioned, “Our partnership with Hain Celestial will help us provide Indian consumers with the best of natural and organic products. We are excited at the prospect of revolutionising the organic food space in India with them.” The Joint Venture and India expansion plan is expected to provide Hain Celestial with an opportunity to grow distribution of the company’s brands and products throughout the country. The company will also explore the possibility of sourcing and processing more organic and natural products from India through this partnership. It will use Future Group’s existing infrastructure and Big Bazaar outlets for distribution of its food products which will be available all over India.