Future Style Lab launches Ancestry’s second store in Delhi
By Satarupa Chakraborty | June 19, 2018
Located at Ambience Mall, Vasant Kunj, Delhi, the 1350 sq ft Ancestry store is the label’s second store after the first one in Mumbai. The store design marries rustic with modern retail experience.
Future Style Lab, a subsidiary of Future Group, has launched the second store of Ancestry after the first one in Mumbai. Spread across 1350 sq ft, the store is located at Ambience Mall, Vasant Kunj. A brand for apparel, home & gifting products, Ancestry is a label that is visualised to interpret Indian heritage in a modern world. The store design for the handcrafted brand renders a rustic and modern luxurious experience. Ancestry is all set to launch another store soon at Mall of India in Q2 of this FY.
Manjula Tiwari, CEO, Future Style Labs said, “We are really excited to launch the second store of Ancestry. Ancestry will offer Indian lifestyle and clothes re-imagined based on key international trends. We want to provide a fresh lifestyle solution for the modern Indian. The collection is Indian textile fashion that has been revisited and reimagined.”
Future Style Lab is a design studio launched by Future Group. The lab is based in the fashion forward Victoria neighborhood of London and is headed by Manjula Tiwari, along with a team of design and manufacturing professionals. Future Style Lab aims to set the pace for India’s fast-fashion business through integrating global fashion design with smart and efficient sourcing.