Google opens its 3rd Digital Garage in Manchester
By Satarupa Chakraborty | February 20, 2018
Followed by two in Sheffield and Birmingham, world’s largest tech company Google has opened its 3rd Digital Garage, which has been executed by creative agency Dalziel & Pow and experiential agency WRG. The space is created to democratize digital skills.
World’s leading technology multinational Google has opened its 3rd Digital Garage in Manchester. Designed by creative agency Dalziel & Pow and delivered in partnership with leading experiential agency WRG, the new Google Digital Garage in Manchester is part of an initiative announced by Google in November 2017 to help 100,000 people in the UK find a job or grow in their career by offering free digital skills in more than 200 towns and cities. These two creative agencies have partnered with Google for its previous successful launches in both Sheffield and Birmingham.
The environment is fully flexible and adaptable for different locations and store sizes. The modular framework features vibrant 
pegboard panels that create spaces to accommodate any combination of one-on-one conversations and small workshops. Transparent sliding screens replace traditional physical barriers and create a sense of privacy while retaining the store’s open atmosphere. On the pegboards brand content is mixed with large-scale graphics inspired by the store’s locality, ensuring the Garages feel relevant, approachable and fun.
The services offered are for everyone, from people who don’t have confidence with digital skills, to professionals wishing to enhance their careers with more advanced skills such as online marketing or even coding. Most importantly every service offered is free, and aims to unlock digital potential of all attendees, opening up a world of possibilities.
The vision was to create a welcoming environment that echoes Google’s inclusive message and as a result the Google Digital Garage centres on a human level of service that’s all about face-to-face interaction.
