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Green Gold launches flagship store at Mumbai Airport

By Bhawana Anand | Vjmedia Works | April 21, 2014

The strategy is to enhance brand presence and facilitate merchandise availability.

Green Gold Store, the retail arm of Green Gold Animation Pvt. Ltd. and creators of Chhota Bheem & Mighty Raju has official launched the flagship store at Terminal 1B, Mumbai Domestic Airport. The store will be presenting Chhota Bheem and Mighty Raju products ranging from apparels, toys, stationary, accessories to home decors, comics, DVD, back-to-school products and a lot more.
With the launch of its 26th store, Green Gold is making steady progress with stores across 16 cities in India and growing. It is the first ever Indian animation company to open stores exclusively retailing products from one Toon family.

"We are super excited to launch Green Gold Store at Mumbai Domestic Airport. This is the first ever Green Gold Store in an airport and is definitely a feather in our cap. The strategy behind this step is to enhance brand presence and facilitate merchandise availability. The other obvious reason was to make our fans smile some more,” says Sudeesh Varma, Head– Green Gold Stores & Events.

"Since its inception, Green Gold Store has been generating tremendous response from kids. In just a span of two years, the product range spread grew from twenty to over two hundred. In fact there has been a steady growth of fan following with adults as well and the recent introduction of apparels for adults by the company is the answer for the older fans of Chhota Bheem and Mighty Raju,” says Sudeesh.
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