Havmor Ice Cream Ltd. on an expansion spree

Havmor Ice Cream, one of India’s leading milk ice cream brand has announced its plans for further expansion and market development across cities with an investment of INR 200 cr. planned over the next 3 years. Havmor continues to expand its operations through various retail partnership and ice-cream parlours in its six newest territories including Delhi NCR, Haryana, UP in northern markets and in southern markets namely Hyderabad in Telangana, other centers in Andhra Pradesh, and recently in Karnataka.
 
With the planned 200 cr investment in market expansion, Ankit Chona, MD Havmor said “Havmor is working on a greenfield project to develop a state of the art manufacturing unit in South India within the next 3 years”. This third plant will help Havmor cater to the South India market and aide further expansion. These new investments are being made by the company to help it reach a 1000 cr turnover by 2020. Havmor’s strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 250 exclusive ice cream parlors and close to 50,000 retail outlets by the end of FY 17/18.
 
Commenting on the brand’s growth and expansion plan,  Ankit Chona, Managing Director, Havmor Ice Cream Ltd. said, “Along with our growing presence in north, we also aim at strengthening our presence in south market. We aims to increase our turnover to INR 1000 crore by 2020”.
 
He further added “An internal survey conducted revealed that consumer awareness levels are far lower in distinguishing frozen dessert and ice cream. As an ice cream producer, we would like to spread the awareness about the difference between ice cream and frozen dessert. We will soon be rolling out a 360 degree campaign to spread that awareness.”
 
Today, Havmor has 160+ ice cream varieties and ranges under its portfolio. They have  now officially launched their first new production facility outside of Gujarat with a state of the art facility in Faridabad adding a capacity of 25000 liters of ice-cream per day. Havmor intends to scale this facility up further to over 1 lac liters per day with a combined output of over 3 lac liters per day. Today, Havmor is readily available across 14 states and to over 70% of India’s ice-cream consuming population making Havmor the 2nd largest 100% real ice-cream manufacturer in India.