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H&M collaborates with Sabyasachi for new collection

By Retail4Growth Team | January 23, 2020

The Sabyasachi x H&M collaboration themed “Wanderlust” will present hand-crafted, eclectic travel pieces that will resonate with the modern global nomad wanting to add that “extra” to their wardrobe.

H&M, Swedish fast-fashion major, recently announced its first global collaboration with the iconic Indian label Sabyasachi. The Sabyasachi x H&M collaboration themed “Wanderlust”, launching on April 16th, 2020 will present hand-crafted, eclectic travel pieces that will resonate with the modern global nomad wanting to add that “extra” to their wardrobe.

Taking cues from India’s rich textile, craft and history, the collection mixes modern and traditional silhouettes with a nod towards athleisure and glamping. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes.

Speaking about the collaboration, Sabyasachi said, “I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life.”

“At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles - a language so stunning, that it permanently altered the fashion and design landscape of the country”, said Ella Soccorsi, Concept Designer at Collaborations & Special collections, H&M.

The Sabyasachi x H&M collection will offer a complete fashion wardrobe for both ladies and men, including accessories. The collection will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online on HM.com and Myntra.

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