H&M pays tribute to Disney with immersive art installation at Williamsburg store

H&M has announced that as part of its celebration of Disney's 100^th anniversary, it has partnered with artist Trevor Andrew, former world-renowned professional snowboarder turned multi-disciplinary artist and a life-long admirer of Disney for the release of Disney100 x H&M collection. The streetwear-inspired pieces feature Disney's legendary characters reimagined by Trevor Andrew. 

To celebrate this collaboration, H&M Williamsburg and Disney have also curated a unique art installation designed by Trevor that transports you into Trevor's creative world. Customers will get to step into H&M Williamsburg through his eyes and see the reimagined Disney characters come to life in a studio space expressed through art. “Within the space you'll see everything from an all over Disney printed wall to a completely reupholstered couch with a Disney twist. Andrew designed the space to feel like you are entering his own personal studio and connecting with the creative process it took to create this collection,” says the company statement.

“This immersive experience is part of H&M Williamsburg's 4^th chapter, called "The Gallery". Showcasing Trevor Andrew as a part of this chapter allows us to bring an artist into a space that connects with current street culture. Many of the artists featured within "The Gallery" are local Brooklyn artists that have a style akin to Trevor's artistic musings,” it adds.

According to H&M, "The Gallery" aims to expose guests to an elevated design space in collaboration with curatorial partners with the goal of making art and artists more accessible. Open to the public from July 21^st - August 23^rd, customers can come see the installation and purchase the latest items from the Disney100 x H&M collection by Trevor Andrew.  

H&M Williamsburg is positioned as a brand-new store experience that is fresh and surprising, while paying homage to the iconic neighborhood. The company informs that H&M Williamsburg will host exclusive programming and brand moments in a space designed to evolve throughout 2023.

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