HyperCITY introduces'Hyper Food Island'

HyperCITY Retail (India), one of the largest hypermarket chains in the country recently unveiled the ‘Hyper Food Island’ an exclusive section that hosts an assortment of niche international and national brands. Announced at HyperCITY’s flagship store –Malad, the Food Island, brings together some of the finest brands under one roof across categories. Brands like Doyen, Smoor, Tea Culture of the World, Cool Story, Wingreen’s Farm, RRO- International Cheese, Emporio, Muralidhar Shrikhand, Punjab Sind and Brownie Cottage are a part of the Hyper Food Island. Through the activity, HyperCITY aims to encourage young innovators and women entrepreneurs to grow and focus on the strength of their businesses, while also allowing them to reach out to a larger set of audience.

Speaking of the announcement, Ramesh Menon, Chief Executive Officer, HyperCITY Retail (India) Ltd. said “It has been our constant endeavour to enhance customer experience in our stores and we are pleased to introduce the ‘Hyper Food Island’ a niche assortment of brands. The island is specially curated to embark on the tantalizing culinary journey of our customers. We are strong supporters of entrepreneurship, especially women as they are our most powerful customers. At HyperCITY, we have created platforms such as Hyper Budding Chef and Hyper Food Island to encourage food entrepreneurs and boost-up their business skills.”