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Interbrand releases second edition of Best Indian Brands 2014

By VJ Media Bureau | Vjmedia Works | August 07, 2014

The new edition focuses on'What it Takes for Indian brands to go Global'

The second edition of Best Indian Brands 2014 was released at an exclusive event at the Four Seasons Hotel, Mumbai and was attended by representatives and brand custodians of the top Indian brands that made it to the list. This high profile event was jointly hosted by Keki Dadiseth, Chairman, Omnicom Group India and Graham Hales, Global CMO, Interbrand.

The event saw speaker sessions on the same theme by Dr Mukund Govind Rajan, Group Executive Council, Brand Custodian and Chief Ethics Officer, Tata Sons Limited, S P Shukla, President, Group Strategy, Defence Sector & Chief Brand Officer, C K Venkataraman, Chief Executive Officer, Jewellery, Titan and Sandeep Menon, Country Marketing Director for Google India.

The league table of the top ranking Indian brands was also unveiled at this event and presented by Tanya Dubash, the Executive Director and Chief Brand Office for the Godrej Group, a long standing partner of Interbrand India. The Best Indian Brands table employs the same rigorous metrics and methodology that's used for the reputed 'Best Global Brands' property.

Commenting on the release, Ashish Mishra, Managing Director, Interbrand India, said, "Not just Indian but very few Asian companies have managed to build valuable international brands. In my mind, it has to do with a prevalent business belief that brand is a cost, rather than a strategic and long-term investment. Here businesses clearly lead the brand and are not led by it, with the brand mostly relegated to being an expression tool. As a leading brand consultant in the region, I see the need to continue to educate senior managers, about brands being an asset that require long-term management and planning. If Indian companies begin to change their brand mindset, the opportunities are limitless.”

The league table

Rank 2014

Rank 2013

Brand

2014 BV (INR Billions)

2013 BV (INR Billions)

BV INR % Change 2014 from 2013

1

1

TATA

598.37

516.10

15.9%

2

2

Reliance Industries

332.67

295.58

12.5%

3

3

Airtel

294.77

294.31

0.2%

4

4

State Bank Of India

206.94

181.63

13.9%

5

N/A

LIC

195.80

0.00

N/A

6

6

HDFC

178.21

155.07

14.9%

7

5

Infosys

173.21

179.66

-3.6%

8

8

Icici

148.05

121.67

21.7%

9

7

Mahindra

133.44

121.91

9.5%

10

9

Godrej

128.29

116.21

10.4%

11

10

Larsen & Toubro

124.87

109.77

13.8%

12

11

Wipro

124.31

108.38

14.7%

13

12

Bajaj Auto

103.32

100.89

2.4%

14

14

ONGC

90.06

79.05

13.9%

15

15

Maruti Suzuki

85.28

75.72

12.6%

16

16

Axis Bank

79.73

70.06

13.8%

17

13

Hero

75.52

82.24

-8.2%

Tags : Keki Dadiseth Omnicom Group India Graham Hales Interbrand. Dr Mukund Govind Rajan Tata Sons Limited C K Venkataraman Titan Sandeep Menon Google India Tanya Dubash Godrej Group Ashish Mishra
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