ITC Savlon launches sustainable soap packaging

With packaging being an important component of FMCG products, both in terms of functionality and brand communication, major players in the segment follow a strategic approach in their product packaging in order to resonate better with their target consumers.

Aligned with its vision of Sustainability 2.0 (S2), FMCG major ITC Savlon has announced that it has become the first in the category to use 70% recycled plastic material in the PET film of Savlon Glycerin Soap wrapper. According to the company, the initiative is a breakthrough in embedding sustainability in the everyday routine of consumers in India.

PCR or Post-Consumer Recycled Material is an environmentally friendly packaging that in which plastic is made from existing PET bottles and other plastics discarded after use. A sustainable choice in the form of wrapper in a category like soap will go a long way for reducing plastic waste. With this endeavour in mind, ITC leveraged its expertise in R&D and packaging design to use recycled plastic from used consumer products in the film of Savlon Glycerin Soaps wrappers.

Commenting on this new initiative, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited said, “ITC Savlon has been at the forefront of preventative hygiene with a series of firsts offering innovative solutions to address consumer needs. Savlon Glycerin Soap’s packaging with 70% recycled plastic is a category first and truly adopts the principle of 3Rs – reduce, reuse and recycle. The conscious and progressive step to use recycled material in one of India’s most penetrated and largest FMCG categories not only addresses the issue of post-consumer waste but also encourages consumers to make a more responsible choice.”