Japanese retailer Miniso partners with Amazon
By Retail4Growth Team | September 30, 2019
The partnership will make the range of Miniso products accessible to customers across the country.
Japanese retail company Miniso has announced its partnership with Amazon. It will start selling on Amazon.in during the Great Indian Festival. The partnership will make the range of Miniso products accessible to customers across the country. The Great Indian Festival started at midnight on September 29 until 11:59 pm on October 04. Prime members will get exclusive early access starting 12 noon on September 28.
Keeping in mind the festive season, Miniso aims to reach the masses with its competitively priced products, apt for an Indian lifestyle. The retailer will start with products under the Kitchen, Home and Beauty categories on Amazon.in.
Siddharth Venkataraman, CEO of Achhacart, which takes care of Miniso sales in India said, “Amazon.in is a household name today and is the destination of choice for customers across the country. This festive season, customers would be able to buy all their favourite Miniso products online with the customer experience assurance of Amazon”.
“Achhacart is working closely with Amazon India to get our entire selection online. We are committed to creating the best shopping experience for our consumers online as we do offline”, added Siddharth.
Commenting on the partnership, Shalini Puchalapalli, Director – Category Management, Amazon India said, “We are excited to partner with Miniso and offer customers a wide range of selection on Amazon.in. It is a loved brand in the offline space known for providing affordable & unique selection. During the Great Indian Festival customers can look forward to a wide selection of products from the best brands on Amazon.in”.
Miniso’s popular products include towels, brushes, concealers, power banks, storage boxes among others. The products are smartly designed keeping in mind the taste and preferences of middle-class Indians. The USP of Miniso is its low-priced products that come in the INR 190 to INR 790 range.
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The ShopClues platform will offer top-selling Miniso products from 5 different categories such as Bags & Luggage, Beauty, Fragrance, Home and Kitchen.
A house-on-wheels roadshow with over 600 products from Amazon.in including selection by small & medium businesses across States & Union Territories of India
The Japanese retail brand is also eyeing revenue of Rs 450 crore by the year-end, claims a report.