Jockey India’s President - Sales & Marketing to Speak at ISA, 2019
By Retail4Growth Team | March 07, 2019
M. C. Cariappa, President - Sales and Marketing, Jockey India, will join the knowledge session on 'The Rise, Growth & Plateau of India’s Retail Design Industry,' at In-Store Asia, 2019.
M. C. Cariappa, President - Sales and Marketing, Jockey India, will join as one of the panelists at a knowledge session titled, 'The Rise, Growth & Plateau of India’s Retail Design Industry' at In-Store Asia 2019 (now a part of the family of EuroShop Düsseldorf, the world’s #1 retail fair), the largest retail experience expo and convention in the Indian subcontinent.
The upcoming edition of the event is scheduled to be held during March 14-16, 2019, at Bombay Exhibition Centre, Goregaon, Mumbai.
As the captain of the sales and marketing team for Jockey, Cariappa lives by the mantra , “a team of Champions will never beat a Champion team.” Business targets aside, his relentless pursuit to motivate team members to live less out of habit and more out of intent is exemplary. Over the years, Cariappa has encouraged his team in Jockey to enhance perception skills, foresee problems, resolve them, and above all, tweak their own competence.
Under his leadership, brand Jockey has evolved into becoming one of the most sought after lifestyle brands among the millennials in India. On one hand, the distribution network has become more robust and Jockey’s presence in multi brand retail has grown exponentially across the country. His focus on expanding the footprint of Exclusive Brand Outlets in the new International Retail Format, has given a new definition to consumer experience of innerwear, leisurewear and sportswear through product range representation and visual merchandising. Today brand Jockey has 575 EBO’s across the country.