Kingfisher launches first-ever online merchandise store

Brand Kingfisher has announced the grand opening of its first-ever online merchandise store, KF.LIFE. The launch is in collaboration with Bengaluru based The Fantam, and it brings exclusive Kingfisher merchandise to fans nationwide, offering an array of bar accessories, board games, wall décor signages, and trendy apparels. 

"Kingfisher is one of the most iconic brands of India and we are launching an exclusive brand store for our fans. They can buy Kingfisher branded merchandise from KF.LIFE, a collection that has been made keeping in mind the exploratory mindset of our new age audience. Our collaboration with The Fantam allows us to deliver desirable and high-quality products that stays true to the iconicity of Kingfisher,” stated Vikram Bahl, Chief Marketing Officer. 

“Fantam Brands is proud to be associated with an iconic brand like Kingfisher. We ourselves have been a fan of Kingfisher and hence our endeavour is to enable consumers to also experience the brand in different and unique ways via KF.LIFE!,” said co-founder Tapan Bansal, Naren Nikam and Vipul Mathur, Fantam Brands Pvt Ltd.

The Kingfisher branded merchandise will be available at KF.LIFE while marketplaces integration is underway.