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Kurl-on plans to expand its footprint to 250 stores by 2020

By Retail4Growth Team | November 11, 2019

The leading Indian mattress manufacturing and retailing brand is planning to expand its footprint from the existing 100 stores to 250 stores by end of financial year 2020.

 

Sudhakar Pai, Chairman & Managing Director, Kurl-on

Riding on a base of Rs 1,050 crore sales revenue recorded for the year 2018-19, leading Indian mattress manufacturing and retailing brand Kurl-on hopes to record a 25% growth to close 2019-20 with a turnover of over Rs 1,200 crores. The year witnessed Kurl-on making deeper inroads into retail expansion, new product introductions, brand promotions….to name a few. On retail expansion, Kurl-on plans to expand its footprint from the existing 100 stores to 250 stores by end of financial year 2020.

The brand has also recently announced further expansion of its growing product portfolio in India’s fast growing mattress market, with the launch of the first of its kind wedding mattress in the country. The launch not only marks Kurl-on’s entry into the wedding market worth over $50 billion (INR 33,000 crores), but further strengthens its presence in two fast growing categories - niche, specialised mattresses catering to a specific growing need and the premium & luxury segment estimated to be around $ 23 billion (approx. INR 15,000 crores), into which Kurl-on marked its entry earlier this year by collaborating with SpringAir. The rise of the discerning class with double and higher disposable incomes coupled with global exposure has spelt good news for the luxury products space.
 
Kurl-on’s new wedding mattress is its 5th mattress launch in the last 2 years. Overall Kurl-on has over 200 products in the mattress and home furnishing segment, reiterating the brand’s focus and commitment to product and technology innovation, to be able to continue meeting the needs and demands of new age consumers in India’s fast growing home comfort market.

Sudhakar Pai, Chairman & Managing Director, Kurl-on, says “At Kurl-on we are driven by the passion for innovation. The launch of the first ever state themed mattress for the wedding season bears testimony to our innovation prowess. Indian weddings with its elaborate rituals and customs also has the tradition of giving gifts to the newly-weds. Kurl-on was quick to identify the gap for traditional gifts to the newly-weds. The introduction of the themed mattress for the wedding season is a reflection of Kurl-on’s strategy and to address the growing need among consumers for unique and tradition-reflecting gifting options for the newly-weds”.

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