Soch crosses Rs 500 Cr revenue in FY26
By Retail4Growth Bureau | May 13, 2026
With over 175 stores across 70+ cities in India, Canada, and Malaysia, Soch continues to scale EBOs and e-commerce, while increasingly tapping into other growth channels such as large-format stores, multi-brand outlets and continued international expansion, as well as product and line extensions.
With over 175 stores across 70+ cities in India, Canada, and Malaysia, Soch continues to scale EBOs and e-co
Soch, the popular women’s ethnic wear brand, has crossed the ₹500 Cr revenue milestone in FY26, marking a significant step in its growth journey. Offline retail continues to be the brand’s core strength.
Over the past few years, Soch has adopted a calibrated approach to offline expansion, optimising its store network by strengthening high-performing locations while exiting underperforming ones. The brand is now present across 70+ cities, with 175+ stores spanning India, Canada, and Malaysia, and is increasingly focused on driving same-store growth through higher conversions and improved ticket sizes.
Soch’s omnichannel initiatives have significantly enhanced the customer experience. The integration of digital tools in stores enables an “endless aisle” experience, offering access to a much wider assortment beyond physical inventory. Digital catalogues and assisted shopping features further strengthen the seamless integration between online and offline channels.
E-commerce has emerged as a key growth driver, registering a strong 65% year-on-year increase to reach ₹88 Cr in FY26, contributing 18% to overall revenue. Over the past five years, Soch’s online business has grown at a 56% CAGR and is projected to grow at 40% annually over the next four years, reflecting a focused and sustained omnichannel strategy
“This milestone reflects the strength of our brand, the consistency of our execution, and our commitment to building a sustainable business,” said Vinay Chatlani, CEO and Co-Founder of Soch. “We have scaled thoughtfully—balancing offline expansion with strong digital growth—while remaining EBITDA positive. The next phase of growth will be driven by deeper omnichannel integration, expansion into new trade channels, and continued investment in product innovation and technology.”
As the brand continues to scale EBOs and e-commerce, it will increasingly tap into other growth levers—channels such as large-format stores, multi-brand outlets and continued international expansion, as well as product and line extensions.
