La oasis for dessert lovers

Chocolates and desserts are among the interesting new categories to leverage the brick and mortar retail space. After all, they can inspire well curated store experiences to tickle the senses of shoppers.  According to an Indian Market Research report, the India chocolate market size is expected to reach US$ 4.1 Billion by 2028, showing a growth rate (CAGR) of 8.8% during 2023-2028.

Choko La, the handcrafted premium chocolates brand, has announced the opening of its seventh boutique store in Select CITYWALK, Saket. 

The company informs that the standalone boutique will carry all its signature product categories including chocolate gift hampers, bars, signature cakes & fresh breads. The brand also aims to service customers looking for occasion based personalized designer cakes.

The ground floor of the store offers a wide range of gifting and celebration cakes, adding an essential category that customers have been missing, says the company. 

Vasudha Munjal Dinodia, Founder & CEO, Choko La says, “Today, everyone is rushing through life, unable to live in the present and enjoy the moment. I want people to pause, just savour the moment and make memories. For me, chocolate evokes that feeling. I constantly thrive to make Choko La the vehicle with which others can savour those moments too. We are very happy and thrilled with our new store opening at Select CITYWALK.”