Legrand to open 8-9 Experience Centres by end of 2018
By Satarupa Chakraborty | April 04, 2018
Legrand plans to add 8-9 B2B experience centres by end of this year while adding 5 more studios for B2C interaction. The design IDs for both the retail concept have been created by design agency Interrobang.
Lighting and lighting accessories brand Legrand plans to add 8-9 experience centers, Innoval, by end of this year, over its already existing 2 centers in Ahmedabad and Mumbai. Legrand’s next Experience Center will soon open in Lucknow followed by Bangalore and Chennai and other cities. Legrand also plans to open around 5 more studios in cities like Kochi, Hydearabad etc.
Talking to Retail4growth, Laxman Tari, Head of CorpComm, Legrand, explained, “Innoval, our experiencecentres are designed to be a B2B platform inviting architects, vendors and designers. Legrand studios are more of B2C spaces where customers can come and enjoy our offerings.”
Legrand’s Innoval, designed by Interrobang has recently won, merit award at VMRD Awards in the Home Improvement category. The design IDs of Innoval and studios for Legrand has been designed by Interrobang, which will be executed at all locations.
