Lifestyle unveils its new store at Phoenix Marketcity, Bangalore
By Chanda Kumar | Vjmedia Works | September 02, 2016
The 55th Lifestyle Store in the country reveals new store format for the brand. The store elevates shopping convenience through even better merchandise display, digital screens and trend highlights.
Renowned actress and brand ambassador for Melange by Lifestyle, Kangana Ranaut inaugurated the store along with Kabir Lumba, Mananging Director, Lifestyle International (P) Ltd.
Commenting on the occasion, Kabir Lumba, Managing Director, Lifestyle International (P) Ltd. said, "With an assortment of best of shopping, entertainment and food option, Phoenix Marketcity, Whitefield is a complete shopping destination and we are happy to open our 55th store in the country here today. Our new store with its trendy offering, choicest of national & international brands and aesthetics is poised to provide a remarkable shopping experience to our customers.â€
The store has incorporated numerous digital screens across various departments to highlight the new brands in the store, latest trends and even price points to attract the shoppers.
"The store design concept has taken over emerging retail trends across the globe, making it much more open, light and youthful. Highlights are seen on the screens, signage and even display tables across the store. Th additional investment for this store is 15% more than our other standard stores,â€ said Srinivasa Rao, VP Marketing, Lifestyle International (P) Ltd.