LIXIL unveils new experience center in Delhi

LIXIL, the parent company of leading global brands GROHE and American Standard, has unveiled its state-of-the-art immersive space, ‘The LIXIL Experience Center’, located near Aerocity, Delhi. ”The futuristically-created design hub celebrates the artistry of bathroom spaces, seamlessly merging luxury and design to deliver unique experiences to the customers,” says the company statement.

The company informs that the LIXIL Experience Center has been conceptualized to elevate consumer journey, wherein customers can experiment with different combinations, textures, and styles to craft their personalized narrative in luxury bathroom design. “Aligned with LIXIL's corporate mission of making better homes a reality for everyone, everywhere, the center is dedicated to enhancing accessibility for the architecture and design (A&D) community, partners, and end consumers,” it adds.

Bobby Joseph, Leader, LWT India and Subcon, said, “With our headquarters situated in Gurugram, expanding our design and product presence to Delhi-NCR was the next natural progression for LIXIL. The LIXIL Experience Center serves as a creative hub for our customers, offering them a firsthand experience of what a complete bathroom created in tandem with our brands Grohe and American Standard could look and feel like. The objective behind inaugurating these experience centers is to expand our footprint and establish them as an immersive space, creating a unique, memorable and insightful experience for architects, designers, builders and consumers.”

Following the success of similar launches in Bangalore and Mumbai, this marks LIXIL’s third such experience center in the past 2 years.