MINI launches its unique mobile van retail format

MINI India has introduced MINI on Tour – an exclusive platform to provide the legendary MINI go-kart experience across 18 cities in India. MINI on Tour is a state-of-the art mobile showroom featuring the new MINI Clubman on display and offers exclusive chance to experience and test drive the entire MINI range of cars including MINI 3-door, MINI 5-door, MINI Convertible, and the MINI Clubman. The MINI on Tour will commence in Jaipur and travel to Ludhiana, Chandigarh, Dehradun, Agra, Lucknow, Kolkata, Indore, Ahmedabad, Pune, Goa, Mangalore, Mysore, Kochi, Coimbatore, Salem, Vijayawada and Bhubaneshwar from August to December 2017. The mobile showroom will be stationed for four days across two prime locations in each city.

Vikram Pawah, President, BMW Group India said, “MINI has established itself as a unique brand with its iconic design, legendary ‘Go-Kart’ feeling combined with cutting edge technology and uncompromising premium quality. We want to continue the MINI success story in India and are delighted to introduce ‘MINI on Tour’. With MINI on Tour we invite you to exit your daily life and add excitement, spontaneity and the extra to the ordinary with the iconic MINI. Discover the MINI range of cars up close and personal and find the MINI best suited for you.” MINI Sales experts will be available to provide professional advice on specifications, technology and features of the cars and help customers find MINI to match their lifestyle. Customers can also book their favourite MINI on the spot.

MINI has established five authorized dealership in India – Bird Automotive (Delhi NCR), Infinity Cars (Mumbai), Navnit Motors (Bangalore), KUN Exclusive (Chennai) and KUN Exclusive (Hyderabad). Customers can service their MINI at BMW authorized service centers across 23 Cities.