Neeru's comes to Delhi, to open three more stores in Delhi-NCR

Women’s ethnic retailer from South India, Neeru’s has forayed into Delhi market with a 3200 sq ft store at the city’s popular high street location, Karol Bagh. The store is designed by Delhi-based architectural firm Ravish Mehra Deepak Kalra (RMDK). With plans to open up more stores in north India, Neeru’s is tapping shopping hubs like Rajouri Garden, Lajpat Nagar and Ambience Mall, Gurgaon along with stores in Lucknow and Chandigarh. The retailer already has a lavish store situated on the second floor at DLF Mall of India, Noida. Conceptualized by the brand’s in-house team, the Karol Bagh store features an inviting and inspiring design which exudes the sophistication of the brand.

Avnish Kumar, Director, Neeru’s told Retail4growth at the launch, “Foraying into Delhi market is a great stepping stone for us. This is also our 31st store in the country. We have aggressive scaling plans for north India and for rest of India including metro cities and tier-II cities. Near to 16-17 exclusive stores will be added to our portfolio by end of this year.”