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Neptune Magnet Mall brings Eastern region's cultures under one roof

Vjmedia Works | July 24, 2014

Visitors to the mall get to experience the diverse eastern traditions and cultures ranging from the Durga Puja of West Bengal to the majestic and elegant dance forms of Odisha and Assam

As part of its initiative to recreate the diversity of the eastern region's cultures under one roof, Neptune Magnet Mall at Bhandup in Mumbai has rolled out an East Indian cultural diversity initiative for a period of 15 days. The initiative is already attracting a record number of footfalls.

Visitors to the mall are getting to experience diverse eastern arts ranging from the Durga Puja of West Bengal to the majestic and elegant dance forms of Odisha and Assam. They can also shop for authentic goods from the eastern region like the Baluchari Sari from West Bengal or the famous jute bags from the North East.

The mall has invited the performers from the very places where the particular art forms have originated, such as, the Bihu dancers who have come all the way from Assam. Along with the dance performances, the guests can also taste authentic cuisines from the region.

Commenting on this initiative, Surjit Singh Rajpurohit, CEO, Neptune's Magnet Mall, said, "Many of us travel to various holiday destinations across the country. But it is practically not feasible for all of us to reach out to every corner of our great country, and know the various cultures, traditions, art or cuisine. At Neptune we value our Indian traditions, and it is the primary reason why we thought of bringing together'India' under one roof for people to savor the rich diversity of our country.”

The initiative will draw to a close on the Independence Day.
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