Nexstgo forays into North India with first Avita store in Delhi
By Retail4Growth Team | May 28, 2019
Spread across 250 square feet, the store will help customers explore, experience and purchase from a wide and attractive range of products.
Hongkong-based Nexstgo Company has announced the launch of its first-ever Avita Brand Store in New Delhi in an endeavor to introduce their best in class technology and user experience to the region.
Spread across 250 square feet, the store will help customers explore, experience and purchase from a wide and attractive range of Avita laptops, Smart home and IoT devices along with Nexstgo laptops, the company said in a statement.
Speaking at the inauguration, Seema Bhatnagar, Country General Manager, Nexstgo Company, said, “North India is a critical growth region for us with its large catchment pockets of young buyers with an eclectic and keen sense of style. We are confident that Avita’s bold and inspiring design, along with our exciting range of premium products will appeal to them. In line with this vision, we are also aiming to establish a pan India presence with Avita Brand Stores at strategic locations by the end of this year.”
Alex Chung, CEO & Co-founder of Nexstgo Company, commented on the occasion, “We are delighted to launch the first Avita Brand Store in New Delhi. It is a stepping stone for our expansion in North India, a highly critical market concentrated with avid PC enthusiasts. We are sure that Avita’s striking range of laptops and smart devices, coupled with its brand promise of ‘Live It Up’ will appeal to the consumers and make it a natural fit in the current market landscape.”
Avita Brand Store will provide a complete hands-on experience of Avita’s range of Liber laptops along with the full line-up of smart devices and accessories.
Customers can feel, touch and check the functionality of the new generation laptops by using them for myriad purposes. The store will offer an experiential zone for live demonstration along with testing important aspects of the laptops such as the Thin & Light form factor, Fingerprint recognition, Full Support for Windows Hello feature, Lightning Fast SSD storage with a powerful battery backup & FHD IPS border-less display among others.
ASUS Laptop plans to double up their retail network by being present though 10000 dealer network, 400 SIS touchpoints and 200 exclusive stores by end of next year. The brand, enjoying 7% market share in this category, also targets 10% by end of 2019.
Through this in-store connect activity the brand aims at connecting with the customer with more personalised offerings and gaming solutions