Noritake launches its first flagship store in India
By Satarupa Chakraborty | Vjmedia Works | Bangalore | September 27, 2017
The brand enters Indian market with their exclusive retail partner Ekaani and sets up its first exclusive store in Delhi.
Japanese tableware brand Noritake launched its first flagship showroom in New Delhi along with Ekaani, their brand partners for north, west and east India. The store is spread over 1000 sqft and situated at New Delhi’s Defense Colony market area. Noritake’s retail partner, Ekaani was founded in 2011 as one of the leading importers and distributors in dinnerware and glassware. While growing as a world famous tableware brand, Noritake has been continuously cultivated and accumulated various ceramics-manufacturing techniques, such as "grinding", "kneading", "molding", "firing" and "printing". The brand has always explored its potential and tried to develop new business fields.
Kozo Kato Noritaked, Senior Managing Executive Officer (President of Tabletop Division) of Noritake, shared, “Noritake has been bringing beauty and quality to dining table around the world for more than 110 years. We believe Indian market is one of the most important markets and we are planning to develop the designs / items suited for Indians. Our Noritake tableware is the symbol of the happy family so we would like to see many Indian people use our tableware at home”.
Saurabh Garg, Director, EKAANI said, “It is a pleasure to be associated with this world-renowned dinnerware brand NORITAKE and to represent its retail business in India. Visits to the Noritake plant and witnessing their strict quality standards and controls make one realize why Noritake is what it is today. Our endeavor will be to bring a Noritake to every Indian home.”