Nur opens its flagship store in New Delhi

Nur, a furnishing brand, recently unveiled its flaship outlet in New Delhi. With a sprawling area of 1800 sq.ft, the store is spread over four floors where each floor is dedicated to different product categories ranging from fashion accessories, bath and furnishings, tableware and decor. Also, the products in the store and their display reflect the aesthetics of clean and classy design used to decorate one's home. On this association, Aman Bahl, Managing  Director, Nur, said, "Technology and traditional craft is highly important to us and all our efforts are directed towards creating design classics that positively stimulate our environment, enriching it with colour and form.” Adding to this, Rajika Thareja, Creative Dircetor, Nur, said, "Colour is key to us and so is culture and beauty. We synthesise the distinct peculiarities from different cultures in a manner that reflect global trends and inspire our daily rituals.”

A prominent feature of the store is the winding wooden stairway that lends an artistic edge to the store. In addition, the walls are adorned with art that adds a lot of character to the building and blends in very well with the products. The creations are by Mekhala Bahl, who has showcased her work in various shows in India and abroad.