Pepperfry appoints Co-Founder Ashish Shah as CEO

Pepperfry has recently announced the elevation of its co-founder Ashish Shah to the position of Chief Executive Officer (CEO). Ashish, who co-founded the company alongside Ambareesh Murty in 2012, brings with him a wealth of experience spanning two decades in the Indian e-commerce landscape, inform the company statement. As the erstwhile COO of the company, heading operations, category management, product and omnichannel Business, Ashish has played a pivotal role in shaping Pepperfry's customer-centric strategy, supply side strengths and operational excellence. 

The company also informs that its latest round of capital infusion of $23 million in funding from existing shareholders will help it leverage its retail footprint of 190+ Studios in over 100 cities, increase omnichannel presence, create a robust supply chain and develop tech driven innovations.

This appointment follows the untimely demise of Ambareesh Murty, Pepperfry's co-founder and former CEO. "Pepperfry remains focused on its mission to provide a wide array of well-designed products to help customers create inspiring and functional living spaces. Pepperfry has always been committed to enhancing the way people create homes, and I am honoured to lead this incredible team of dedicated individuals who share this passion. The best tribute to Ambareesh will be to build on the foundation laid by us and fortify Pepperfry's position as India’s leading furniture and home products company," said Ashish Shah, CEO, Pepperfry. 

The company also informs that over the past 3 months, the company’s Co-Founders have secured $23 million in funding from existing shareholders, including institutional investors and family offices, underscoring their confidence in the

company’s vision and strategic plans for future. It adds that the latest round of capital infusion will strengthen Pepperfry’s ability to cater to the evolving needs of its 10 million+ and increasing customer base through a strong omnichannel presence, a robust supply chain and tech driven innovation. The company also plans to leverage its retail footprint of 190+ Studios in over 100 cities.