Project Eve launches its third store in Chennai; to soon come up in Delhi, Pune and Hyderabad
By Satarupa Chakraborty | September 19, 2017
Reliance Retail’s unique women retail large format entity opens its third store and plans to reach top 10 cities of India by next year
Reliance Retail’s unique women-centric retail identity Project Eve has launched its third flagship store in Chennai after Mumbai and Bangalore respectively earlier this year. The store, spread across approximately 11,000 sq ft, finds its address at Phoenix Market City Mall. The store is designed by Bangalore-based Restore Solutions while fixtures have been developed by Elemental Fixtures Pvt ltd. Project Eve will soon open its store at Delhi’s south Extension market followed by Pune and Hyderabad and more stores in Delhi, Mumbai and Chennai.
The store houses in-store salon - BOUNCE, a personal stylist, plush trial rooms with lounge area along with the in-house brand Project Eve and other leading brands in apparel and beauty. Special elements like twin trial room, charging dockets and express check out at beauty section have been incorporated in the store.
Explaining on the fixtures, Rahul Khetan of Elemental Fixtures told Retail4growth, “Except all the regular fixtures, we have developed 3-4 nesting tables in different designs which are showcased on a raised platform covered with tiles. These nesting tables wear the look of bedside tables and such design has hardly been used in any retail environment in India. We have also designed the podiums of the window and other VM fixtures which are quite unique in their design nature.”