Punjab Sind focuses on expanding in the West region; to open 12 outlets in Pune
By Nabamita Chatterjee | July 29, 2017
The brand is planning to open around 12 outlets in Pune and around 4 in Kolhapur.
Punjab Sind Foods, known for its dairy products such as ice cream, kulfi and ghee , recently unveiled a new outlet Baner, Pune. Growing at a rate of 20% year-on-year basis, the brand is on a major expansion spree in the west region and is planning to open around 12 more outlets in Pune and around 4 in Kolhapur. Spread over 300 sq. ft., the outlet is in one of the top locality of Baner, Pune.
Saheb Sing Bajaj, CEO, Punjab Sind Dairy shares, “We at Punjab Sind believe the only thing constant is Change. Hence, customer feedback, new design concepts , ways to delight customers, impressionable outlet experience , focus on merchandising is what goes into the making of our new age outlets and this encompasses of all the above. We have also lined up host of marketing initiatives for the launch special offers, redemption coupons, sampling, souvenirs, contest on social media etc. The store concept focused on aesthetics, contemporary interiors, eco friendly materials and right ambience thereby ensuring customer delight. Merchandising and right ambience is the focus areas in our outlets which includes marketing collaterals (danglers / posters / inflatable’s / TV screen / uniform for outlet staff)and most importantly freezer and visi coolers for storing our products at right temperature.”