Samsung to capture more market share with Galaxy A & J series
By Nabamita Chatterjee | May 23, 2018
Samsung has also tied up with Paytm Mall in continuation to their industry-first O2O partnership. This partnership encourages consumers to buy online on Paytm Mall while being served by an offline retailer
Samsung, the popular smartphone brand, recently launched four new smartphones with Infinity display in the A & J Series. Talking to Retail4Growth, Manu Sharma, Vice President, Samsung India shares, “We feel that these new sets will be a game changer for us in the smartphone category. Galaxy J6, J8, A6 and A6+ are built for today's millennials. We have a very strong retail distribution network for Samsung with 1.5 lakh retail outlets and 3000 service centres and we are on a growing mode, so we keep on adding to that number to cater to our discerning customers. With these new products, Samsung is expecting to gain 5% more market share in next couple of months. The brand is very well focused on giving an omni-channel experience to the customers and we are on a constant process of developing both the offline and online retail channels for our new products.”
Samsung has also tied up with Paytm Mall in continuation to their industry-first O2O partnership. This partnership encourages consumers to buy on Paytm Mall while getting served by an offline retailer. This partnership will give consumers Rs 3,000 cashback on the Galaxy A6 and A6+ and Rs 1,500 on the J6 and J8 to anyone who chooses to pay through Paytm Mall at any of the 25,000 retail outlets where this offer is enabled.
Amit Sinha, COO-Paytm Mall, said, “We are excited to partner with Samsung for the launch of the new range of Samsung Galaxy smartphones on Paytm Mall and through 25,000 Samsung partnered offline stores. With our O2O model, we aim to create a network for brands to reach out to millions of consumers, thereby, optimising the supply chain and also aiding in marketing.”