Samsung’s latest & largest store in Gujarat all set to be next-gen activity hub in Ahmedabad

Samsung India has announced the inauguration of a new Premium Experience Store at the Palladium Mall in Ahmedabad, its largest in Gujarat, bringing in exciting new technology experiences to consumers in the city. 

At the new store, consumers can enjoy Samsung’s entire product range through exciting zones around Samsung’s connected ecosystem such as SmartThings, smartphones, laptops, audio, gaming and lifestyle televisions, says the company statement.

Palladium Mall, which is located in the Thaltej area of Ahmedabad, has emerged as a hub for Gen Z and millennials. The store here will host a variety of Galaxy workshops under the ‘Learn @ Samsung’ program for consumers. This will include free hands-on workshops around consumer passion points such as digital art, doodling, photography, videography and fitness. 

Spread across 3,500 sq ft of space, the store will also host a variety of entertainment activities with a special focus on local culture, music and art, offering a Samsung experience customized to the city of Ahmedabad.

“We are excited to open the doors to our next-gen Premium Experience Store in Ahmedabad. We have tailored unique experiences through zones such as Samsung SmartThings and Gaming & Creativity, designed especially for Gen Z consumers. Moreover, to engage our young consumers through their passion points, we will also host ‘Learn @ Samsung’ workshops. These workshops will focus on varied consumer interests such as digital art, doodling, photography, videography, fitness and music, among others,” said Sumit Walia, Senior Director, Samsung India.

The newly launched store offers a next-generation larger-than-life experience of Samsung products alongside a one-of-a-kind experience for young gaming enthusiasts with a dedicated gaming zone that showcases a premium range of smart monitors. Also, at the new store, consumers will get a phygital experience through Samsung’s Store+ endless aisle platform.