Savile Row Company to enter India through Van Heusen stores
By Satarupa Chakraborty | March 09, 2018
London-based premium tailoring and formal wear brand will initially retail through Van Heusen stores before setting up their exclusive retail network in a year or so. The retail identity involving golden electroplated fixtures, will be carried forward to their EBOs as well.
London’s premium formal wear brand Savile Row Company will soon make a debut in India’s retail market and will initially retail through Van Heusen stores. Savile Row will be available in top 50 van Heusen stores by next few weeks, following which the brand will reach all stores. The brand is also planning to open exclusive stores, after a year or so, a spokesperson from Aditya Birla Retail & Fashion (ABRFL) shared.
According to the Van Heusen VM team who are responsible for the retail identity of Savile Row, golden electroplated fixtures and high gloss wood and glass display system will be deployed for the brand. These fixtures will be in line with Van Heusen’s retail identity and will be carried forward for Savile’s future standalone stores. The retail space will also use nesting table in the shape of sewing machines and other premium props. China-based fixture agency IdX and Indian agency Elemental Fixtures are supplying fixtures for the retail identity