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Seematti: Racing ahead on the silk route

By Retail4Growth Team | November 15, 2019

Seematti has been synonymous with authentic silks since 1910, the year of its establishment. Led by its CEO and lead designer Beena Kannan, Seematti has been addressing the fashion needs of consumers across age groups. Here is a look at the retailer’s success journey.

Beena Kannan,CEO and lead designer, SeemattiOver the years, Seematti has cultivated a customer base covering 4 generations of Keralites. Under the leadership of Beena Kannan, the CEO and lead designer, Seematti has transformed itself into a top destination in Kerala for bespoke bridals and Kancheepuram wedding sarees.

Starting with many outlets across Kerala, the brand’s focus has now shifted to the stores at Kochi and Kottayam. Speaking about the factors that contributed to the brand’s success, Beena Kannan says, “Among the many factors that go into its success, the most important one is the adherence to trendiness, quality and price parity. Yet another factor is the focus on offering an unmatched shopping experience.”

She adds, while explaining how the brand retains its top position and customer loyalty in the face of competition from malls, national retail outlets, and branded stores, “With its 110-year track, Seematti is far ahead of competition in experience. Also, Seematti accommodates all aspects of fashion available at malls, retail outlets, and branded stores and provides bespoke services not offered by the competition.”

Read the full story in the November 2019 issue of VM&RD Magazine.

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