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Simba Toys targets tier II & III markets

By Bhawana Anand | Vjmedia Works | January 23, 2015

The brand plans to add 30-40 stores in the next one year

Simba Toys India, a part of the German toy maker Simba Dickie Group, is expanding its sales network in large as well as small cities of the country. The company is operating 20 stores at present and has plans to add 30-40 stores in the next one year. Simba Dickie Group is one of the top five players in the industry and has manufacturing units in countries like China and Thailand.

"Simba is committed to the Indian market and we are closely looking at expanding our presence in the country. We will be expanding our retail network through the franchise store model across metros, Tier II and III cities,”said Shree Narayan Sabharwal, Business Head, Simba Toys.

"With the development of the Bharat story, we are looking at around 60% of our stores in non-metro locations. Simba has a strategy to build a hub-and-spoke model with regular stores spread out amongst metros, tier II & III places and 5-8 flagship stores in the top cities forming the hub,” he added.

Over setting up of any manufacturing unit for toys in India, he said, "Currently we have no plans of setting up a manufacturing facility in India though our product line is customised to meet the needs of the Indian consumer.”

Currently, Simba's in-house brands include Majorette, Steffi, Squap amongst others and are contributing around 70% of its sales in India.

Tags : Simba Toys
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