Simpli Namdhari’s new store in Bangalore focuses on category planning & display

Simpli Namdhari’s, the omnichannel retailer and a brand owned by the Namdhari’s Group, postioned as “100% vegetarian” has announced the opening of its 10th store in the city’s JP Nagar area.

The 4,200 sq. ft fresh-centric store is designed specifically to complement the wide range of farm and sourced produce available in the store, says the company. While on the store navigation and displays, it adds,  “To emphasize the diversity of products, each of the categories from fruits & vegetables, staples & grains, oils to FMCG, dairy, beauty and home, among others, have been distinctly designed to highlight individual products and display the category cohesively with ease of purchase and easy in-store navigation at the core of design planning.”

Speaking about the launch, Gurmukh Roopra, CEO, Namdhari’s Group said, “As a major agribusiness and retail company, our control over the entire value chain enables us to fulfil most of the household food needs. Simpli Namdhari’s outlets are not only a part of our omnichannel strategy but also an important aspect of our seed-to-plate value chain. The concept of being a one-of-a-kind experience store and offering home-developed recipes for consumption on and off the premises has been at the forefront of our efforts since the first store was opened. Even the new store embodies the brand's promise of providing the finest Simpli Namdhari's experience in an easy and convenient way.’’

Besides an array of products, the new store also features a Simpli Good Food cafe where one can enjoy healthy salads, cold-pressed juices and other short eats.

Besides the new store in JP Nagar, Simpli Namdhari’s is also located at Ashoka Pillar Road in Jayanagar, Yelahanka, RT Nagar, Hebbal, Indiranagar, Sarjapur, Whitefield, Garuda Mall on Magrath Road and Orion Mall at Rajaji Nagar.