Styched opens merchandise portal ''Styched Life''

Fast fashion start-up Styched has launched its exclusive merchandise platform Styched Life - a one-stop-shop for fan merchandise across sectors like comics, music, sports and arts.

The company will partner with brands, artists, performers, influencers, TV shows and non-profit organizations to create co-branded exclusive fashion merchandisSatyajit Hoskote, Head of Business Development, Styched said, "Styched Life is a platform to promote talent across the country. We are tying up with not only the well-established brands but also with smaller and upcoming artists and influencers to create and sell co-branded merchandise.

To revive the declining popularity of Indian comic culture, Styched.life and Diamond Comics have joined hands to promote Indian comics and superheroes through fashion.

Gulshan Rai, founder of Diamond Comics added, "There is a huge market for Indian comic merchandise. Most of us have grown up reading and watching characters like Chacha Chaudhary, Shaktimaan, Vikram Betal and so on. They remind us of our childhood and evoke a strong sense of nostalgia among every one of us. When Styched approached us, we were delighted that a fashion brand has chosen to go the Indian route. We couldn''t be more excited about this."