SUGAR Cosmetics opens first exclusive store in Hyderabad
By Retail4Growth Team | October 09, 2019
Spread across 454 sq.ft, the exclusive store launch supplements the premium beauty brand’s plan to expand their retail footprint in India.
SUGAR Cosmetics, a colour cosmetics brands, has launched its first exclusive store in the pearl city of Hyderabad. The exclusive store launch supplements the brand’s aggressive plan to expand their retail footprint. Spread across 454 sq.ft, located in Sarath City Capital Mall, the store will house a plethora of SUGAR Cosmetics products in a specially-curated brick and mortar experience.
The Hyderabad store is divided into two main areas – the makeup stations and the product display section. The visual merchandise for the store has been appropriately placed to showcase SUGAR’s clutter breaking low poly artwork, inclusivity of the vast range of foundation & lipstick and the brand’s marketing communication, wherever necessary.
“I am ecstatic about coming back to his beautiful city to launch our EBO. This is our 4th exclusive store in India. We aim to open 1000 brick and mortar stores by the end of this year which will bring us a step closer to our audience and help them to swatch, feel and try all SUGAR products. Apart from India, we have also begun to captivate the international market with an in store presence in Russia.” said Vineeta Singh, CEO, SUGAR Cosmetics at the store launch.
For more updates, subscribe to retail4growth newsletter - Click here
Primarily located at MGF Metropolitan Mall, the store is designed to house the complete range of SUGAR Cosmetics.
Post their first launch in Kolkata, the cosmetics brand expands their footprint in India with their next exclusive brand outlet in Bengaluru
Located at Forum Mall in Kolkata, the store will house SUGAR’s entire product spectrum in a specially curated brick and mortar experience.