Miraggio unveils its second store at Inorbit Mall, Vashi

Miraggio, a leading handbag and accessories brand, has opened its second store at Inorbit Mall, Vashi, marking its entry into the Mumbai Metropolitan Region. The launch continues Miraggio's shift from a digital-first brand to one building a physical retail network, giving customers who've so far only encountered Miraggio online a store to walk into for the first time.

Built on a digital-first foundation, Miraggio has spent years understanding exactly what its customers love and what they've been quietly asking for: a chance to experience the brand in person. The new store answers that question, shifting the experience from scrolling and browsing to seeing the bags up close, understanding their proportions and details, and considering how they fit into everyday life.

Spanning 534 sq. ft. and located on the G2 Floor, the store translates Miraggio’s contemporary aesthetic into a warm, considered space. A palette of soft creams and muted sand tones sets the foundation, while sculptural forms, curved surfaces, and carefully positioned lighting give the interiors a sense of movement. The space is anchored by a distinctive oval ceiling element, complemented by illuminated niches that frame the collections and create a softer, more atmospheric retail experience.

“The opening of our Vashi store is an important milestone as we deepen Miraggio's presence in Mumbai, one of India's most influential fashion and retail markets. After the strong response to our Chennai store, we've seen how much our consumers value experiencing Miraggio beyond the screen, and we're excited to bring that experience to Navi Mumbai,” said Mohit Jain, Founder & CEO, Miraggio.

The design is intentionally intuitive, allowing customers to move through the space at their own pace and discover pieces across categories and occasions rather than navigating a traditional product-led layout.

With plans to open more than 10 stores during FY 2026, the brand is approaching each location as an opportunity to create a distinct physical expression of its identity, rather than simply replicate a standard retail format.